Keyword Research Tips

To achieve an effective keyword research campaign you need to understand the whole mythology behind Search Engines and the reason why people are searching. We will now give you tips on how to do keyword research.

An effective keyword research campaign begins with understaing why a person is searching, and thus what your goal is with that searcher. Do you need leads? Are you selling a product or service? Are you focused on branding? These are some of the most important questions you need to answer before doing your keyword research.

For example, if your main goal is to sell a product or service you need to target the keywords that are part of the group of keywords people will use if they are searching a product to buy. For instance, keyword with "buy", "purchase", "order" can be included in your keyword list.

Let’s use an example to demonstrate this. If you need to sell a product called SEO Elite, then you can include the following search terms: "buy SEO Elite", "purchase SEO Elite" and "SEO Elite review".

If you are not 100% sure what words to use, spy on your competitors. Look at the offerings your competitors are offering in Google AdWords. Some of your competitors have already discovered the best converting keywords if they are using Google AdWords, because they are paying a lot of money for each and every click they receive from Google.

Using Google AdWords for a short period of time is also a nice way of seeing your conversion rate on each of the keywords you target. The advantage is that Google will automatically include misspelled keywords in your campaign.

If your main goal is to generate leads, you might want to consider using keywords such as "how to" or “what is the best / top”. In these types of searches, people are looking for information. You can offer them a report / case study for free, but your need to capture their information, so you can build a relationship and proof yourself as an expert in your field.

If the main purpose of your keyword research if for branding, you might want to consider including keywords such as “review” or “about”. You can also use keywords such as “compare” especially if you have a rival products or service offered by another company.

But, where do you start. If you try to focus on the short highly competitive keywords that everyone else is using, you might run into some difficulties. The competition will be too high and most of the keywords are too general to be able to determine the type of search the user is performing.

You should focus your attention in long tail keywords. These searches are more directed, and a lot easier to convert, because you know the reason the user is searching. They also smaller number of competitors.

In conclusion, for a successful keyword research, you need to identify the reason a user is searching. We identify that as the goal of the user. You then need to identify the keywords the searchers will use within their current mind set. Spy on your competitors to identify keywords already used in their campaigns. Select long tail keywords which will convert better than general keywords. If you use all of these tips, you should be able to compile a good number of keywords that convert visitors into customers.

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